Avengers #1 - #3 - Marvel Now!

Hello comic-friends,

today I will write my first lines about the Marvel Now! campaign of Marvel. I will start with the first three
issues of "Avengers" and I must confess this series picked me up for Marvel. But lets do it step by step.

In fact I didn't like the Avengers movie and in the atmosphere of the hype I was really sceptical about the "R"evolution of Marvel with Marvel Now!. Nevertheless I like characters like Thor and Captain America and I was fancy about the upcoming group titles like "Avengers", "New Avengers" or "All-New X-Men" but wasn't brave enough to invest in those series. But, lucky me, I had the opportunity to borrow the "Avengers" title. And it was awesome.

The first statements of Marvel that in "Avengers" will be dealt with the really big problems turned out to be true. The first pages of issue No. 1 give a short flash-forward overview of what to come and starting the first two panels with "There was nothing. Followed by everything." was like writing down the hole creation and set a god-linked and inspired meta-plot. What else do you want?

The mainframe of the story is quite simple but a classic. A super-villain on Mars(!) wants to shape earth by his own conception and the Avengers have to stop him. This is combined with a big "Avengers" group lead by Iron Man and Captain America. The relationship between those two characters is great and the flashback-picture of frozen Cap catapults a long history right in the present. The idea to "We have to get bigger" isn't just a set phrase. For the events to come you need the best of the best. But to write a good story you also need a great foe. This is an unwritten law of a good comic book or modern fantastic film and in this case the opponent is well designed. Ex Nihilo is a incalculable being and virgin in comic history. You can espect nothing and everything of him and the omega on his chest is a direct sign for divine origin or omniscient which gives him a mysterious aura. He is a creative character, less destructive and congenial and in the first place you can't think of him as a threat. Also his golden, yellow skin and the wise speech supports this first impression but also gives a bad taste of worshipping a golden calf.

So we've got a powerful opponent, the hole world on the razors edge and a big group of Avengers but
where is the touching, the real good of the story? It is, like I said, an old formula but it is told and drawn very well. Jonathan Hickman takes his time to introduce little glimpse of a meta-plot and lays out thin strings which (hopefully) will form a strong final at the end of his run. Nowadays it is art to wire a story this way and satisfy (and surprise) readers with the turnings and spins in a plot. It's always easy to lay out something mysterious and state that it will culminate in a big all exegetical end. But some people have LOST the faith in this kind of storytelling ;). Building a story in comic books this way hooks on the reader and the "Previously in Avengers" is another indicator where the inspiration came from. So is it really written well? Yes. The sequences work very well and are building enough tension to keep reading. But also the detailed art slows you down to explore this Avengers World. Combined with a colourful, but not flashy colouration almost each page invites you to stay a little longer or to take the book again in you hand.

I don't want to spoil this book so I will keep this short. The first three issues build a brief introduction of "The Avengers" and is very good composed. Luckily the level of writing and art continues in the further issues and the story is still appealing. You've got my full recommendation to read this series. And I will further explore the Marvel Now! Revolution.

Andy

Modern comic book culture

Hello comic friends,

nowadays comic books are a high invest and wide spread pop cultural media. The big movie production in the last years, and the popularization of the "nerd-culture" have reignited the market. It seems that now it is getting "in" to read comics and nothing to be ashamed about. Even for adults. So I asked myself: is it really cool to read comics without all those influences and marketing tactics of the industry? Is it the art I appreciate or am I swimming with the tide?

First I have to confess that about three years ago in 2009 I also saw "The Big Bang Theory". In this Sit-Com the comic-culture is directly connected to those real intelligent characters. It is a charter for all readers of comics to say "Hey! Those dudes are like me! They're just high-flyer scientists but we have something in common." So it gives all of them a push to their self-esteem. Around this time I met people who shared my long forgotten passion for comics. They brought me Alan Moore, Grant Morrison, Jim Lee and all those other great artists and writers and a dozen stories with an intelligent plot. In this time I focused once more on this media and started again to read. At work we build up a kind of reader circle and spoke at lunch about Watchmen and The Dark Knight Returns. It was really great and I explored new titles, writers and artist.

So there were the upcoming Nerd-culture, big film adaptions of comic books and a history of good works in this media which waited for a new generation of readers. And a really big bunch of crap. In all those surprisingly good titles there were bad periods of uninspired and ugly art and stories. All of it was worn out and there was nothing worth to be deeper explored. After reading those stories I nearly lost hope to find other good stories in the mainstream. But going backwards in comic history I found "Man of Steel", "A   Death in the family" or "Secret Wars" and was surprised that every era has good comics stories. A new hope. And I learned that you must carry this hope with you, when you want to read good superhero stories in the mainstream.

Today we've got a much better quality of mainstream comic books. A good example is the big DC reboot and the following Marvel Now! revision. Bad titles were canceled short after start or the creative team was recasted. We've got a very good Batman run and Morrison revived the Man of Steel right in time for the next movie in 2013. The Avengers and X-Men titles are on top positions in sales stats. The pressure on the "big two" publishers in the market is high. Readers are expecting complex and deep writing of those leaders of the market and not only of the independent publishers. That's good for both fractions and builds up a win-win situation. Also the independent publishers are gaining more ground like Image proved with the outstanding "The Walking Dead" title. Too the other media support those trends.

So comics works. But please don't misunderstand me here. Not every title out there is the next Watchmen. And it doesn't need to be! The spectrum is very wide and goes from dumb action titles to lyric and visual stunning peaces of art. Like in every other media too. And in my comeback to comics I realized the first time, that comic books are a way more than meets the eye. So I finally came to the conclusion that all this buzz about comics in other media shouldn't be worried about. Maybe without it I never would have rejoined the hobby and when you really like comics you can focus on them and ignore the rest. Like listening to the music you like without caring about the charts, gossip and films around the artist. What counts is the art.

So what do you think? Is the comic media going to change a lot under the influence of other media and the intensive marketing about it? Is the comic community changing in a hip-nerd culture with a fable for childish retrodreams on the wave of a soon fading hype?

Comments are very welcome.

Greetings Andy