nowadays comic books are a high invest and wide spread pop cultural media. The big movie production in the last years, and the popularization of the "nerd-culture" have reignited the market. It seems that now it is getting "in" to read comics and nothing to be ashamed about. Even for adults. So I asked myself: is it really cool to read comics without all those influences and marketing tactics of the industry? Is it the art I appreciate or am I swimming with the tide?
Today we've got a much better quality of mainstream comic books. A good example is the big DC reboot and the following Marvel Now! revision. Bad titles were canceled short after start or the creative team was recasted. We've got a very good Batman run and Morrison revived the Man of Steel right in time for the next movie in 2013. The Avengers and X-Men titles are on top positions in sales stats. The pressure on the "big two" publishers in the market is high. Readers are expecting complex and deep writing of those leaders of the market and not only of the independent publishers. That's good for both fractions and builds up a win-win situation. Also the independent publishers are gaining more ground like Image proved with the outstanding "The Walking Dead" title. Too the other media support those trends.
So comics works. But please don't misunderstand me here. Not every title out there is the next Watchmen. And it doesn't need to be! The spectrum is very wide and goes from dumb action titles to lyric and visual stunning peaces of art. Like in every other media too. And in my comeback to comics I realized the first time, that comic books are a way more than meets the eye. So I finally came to the conclusion that all this buzz about comics in other media shouldn't be worried about. Maybe without it I never would have rejoined the hobby and when you really like comics you can focus on them and ignore the rest. Like listening to the music you like without caring about the charts, gossip and films around the artist. What counts is the art.
So what do you think? Is the comic media going to change a lot under the influence of other media and the intensive marketing about it? Is the comic community changing in a hip-nerd culture with a fable for childish retrodreams on the wave of a soon fading hype?
Comments are very welcome.